Programme of the E Trust session

 

Wednesday 8 July 2009 Room 4

 

Session: E-trust 11:00 – 12:30

 

1) Importance of trust building elements in b2b agri-food chains

Meixner, O., Ameseder, C. and Haas, R.

 

2) A process perspective on trust building in B2B: evidence from the agri-food sector

G.J. Hofstede, E.B Oosterkamp, M. Fritz

 

3) Potential application of ICT in agricultural and food sector: performing trust and new trade relationships in e-business environments.

M.C. Fernández, I. De Felipe, J. Briz